Foundry GTM Toolkit · Master Diagnostic

The Foundry Readiness Score.

Score your commercial engine across all 10 levers. Get a readiness tier (Broken / Building / Solid / Mature), the specific levers dragging your score, and the top 3 highest-leverage moves to make first.

01
Score 10 levers
For each: No (not defined), Partial (some documentation, informal), or Yes (documented, in use). Answer honestly.
02
Get your tier
0-30 score with tier: Broken, Building, Solid, or Mature. Plus per-lever breakdown showing your weakest 3.
03
Know your next moves
Top 3 highest-leverage priorities for your tier. Direct recommendation on which Foundry engagement fits your gap.
Scoring System · 0 to 3 Per Lever
0
NoNot defined. Not documented. Not consistently applied. Either doesn't exist or exists only in the founder's head.
1
PartialSome documentation or informal use. Not consistently applied across the team. Would fail an audit.
3
YesDocumented, in use, consistently applied. New hire could execute against it in Week 1. Would pass a board audit.
Score
0/ 30
Lever 01
Unit Economics
Do you know your CAC, LTV, payback, and gross margin, and are they refreshed monthly with real data (not board-deck estimates)?
Lever 02
ICP + Personas
Is your Ideal Customer Profile documented, along with 2-3 personas? Do reps qualify against it consistently, disqualifying bad-fit deals early?
Lever 03
Motion + Methodology
Is your sales motion characterized (inbound/outbound/PLG, SMB/mid/enterprise, cycle length, ACV) with a named methodology (MEDDPICC, Challenger, etc.)?
Lever 04
Sales Funnel + Stages
Are your sales stages named with explicit entry and exit criteria that reps actually follow? Do deals only advance when criteria are met?
Lever 05
Lead Operations
Are your lead routing rules documented (inbound / outbound / referral / PLG)? Does every lead have a clear owner within an SLA?
Lever 06
Pipeline + Capacity
Do you run pipeline coverage math monthly? Do you know your required coverage ratio and whether you're above or below the bar?
Lever 07
Team + Segmentation
Is your team sized appropriately for your ARR and motion? Do you have documented role definitions (AE, BDR, Manager) with hiring rubrics?
Lever 08
Account Strategy
For enterprise motions: are named accounts assigned with account plans, buying committee maps, and expansion strategies? (Score Yes if not applicable to your motion.)
Lever 09
Enablement + Plays
Are your scorecards, onboarding playbook, objection library, and battle cards in place? Do managers coach with them weekly?
Lever 10
Stack + Operating Rhythm
Is your tech stack rationalized (not bloated)? Do you have documented weekly pipeline review, monthly forecast, and quarterly business review cadences?
Your Readiness Diagnosis
Analysis
0 / 30
Score all 10 levers to see your readiness tier, per-lever breakdown, and top 3 highest-leverage moves.
Your Recommended Engagement
Recommendation pending ·
Complete all 10 levers to receive a calibrated engagement recommendation.
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